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User-generated content: a quick guide

If you run a business, then you may have been tagged in social media posts by people who have either visited your premises or purchased your products. Wonderful! This is a great way to have your brand reach people who are similar to your current customers, especially if the content is positive and appealing — money literally cannot buy this genuine praise online.
So, how can you get more people to share their positive experiences with your brand online, and what can you then do with that content?

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Product photography for social media Hobart Tasmania Jessica Hirst Sea Salt Social

Product photography for social media: five expert tips

If you’re in the business of selling products to consumers direct from a store then it’s likely you’ve had a drop in visitors to your premises, and are looking to make more sales online. This is where good clear product photography for social media is really important — so we asked our friend, Tasmanian photographer Jessica Hirst, for her top five tips on getting the perfect product snap for your socials.

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Free apps to help level-up your content

So you know the basics of using social media to promote your business, but did you know there are some really simple (and free!) apps you can use to make your content more engaging? Here’s some of our favourites:

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free online social media resources

Free online social media resources: do-it-yourself!

Low on cash and need to keep your social media efforts in-house? We understand. Adding yet another expense to your business when you’re first starting out can be taxing. Good social media help doesn’t need to be expensive, though. In fact, if you’re willing to spend a bit of time online, there are a wealth…

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