From social media marketing

Hiring a social media manager Hobart Tasmania Sea Salt Social

Choosing the right social media manager for your business

The online marketing industry is booming at the moment. It seems that every week lately there’s a new social media agency popping up here in Hobart. With so many new offerings and fierce competition, it is more important than ever to be wary when choosing who you trust your brand’s online ‘voice’ to. Before you…

Increase Facebook engagement social media Hobart marketing

How to increase Facebook engagement: 4 easy steps

In these socially-connected times, your brand’s Facebook page is as important as your website. It’s not enough to simply have a basic bare-bones presence on social media, you need to think carefully about the content you’re posting with a view to increase Facebook engagement over time. With Facebook’s newsfeed algorithms constantly changing and evolving, so…

Measuring social media ROI Sea Salt Social

Measuring social media ROI: get more bang for your buck

How can you ensure that the time, energy, and resources you put into your company’s social media channels is actually paying off? How do you go about measuring social media ROI (or, return on investment)? It does get quite complex if your goals aren’t purely profit or conversion driven – what about if your main…

How to run a Facebook competition

Running a Facebook competition: what you need to know

So you’ve got a Facebook page for your business, and you’ve got a few loyal fans already. Nice! But how can you boost Facebook fans in your area? One of the easiest low-cost methods is to run a Facebook competition. First, set a goal. What do you want to achieve? Do you want more fans?…