If you run a business, then you may have been tagged in social media posts by people who have either visited your premises or purchased your products. Wonderful! This is a great way to have your brand reach people who are similar to your current customers, especially if the content is positive and appealing — money literally cannot buy this genuine praise online.
So, how can you get more people to share their positive experiences with your brand online, and what can you then do with that content?
From social media marketing
Product photography for social media: five expert tips
If you’re in the business of selling products to consumers direct from a store then it’s likely you’ve had a drop in visitors to your premises, and are looking to make more sales online. This is where good clear product photography for social media is really important — so we asked our friend, Tasmanian photographer Jessica Hirst, for her top five tips on getting the perfect product snap for your socials.
Adapting to the new normal: getting back on track
Well, it’s been an interesting (and dare we use the over-worked phrase of 2020… ‘unprecedented’) time for many businesses — both large and small. Covid-19, or coronavirus, has knocked many of us for six and left us scrambling to adapt to a new world in which distance is king and the outdoors is out-of-bounds. It’s…
Are you getting the most from your business Instagram profile?
When you’re busy running a small business it can be easy to neglect your most important promotional tools, we get it. But there are a few quick changes you can make to your business Instagram profile to really ensure your content is easily discoverable by your potential customers.
All new emoji for 2020!
Emojipedia today released sample images for each of the new emojis approved as part of this year’s update. And we’re so excited for some of the new additions! There are 117 new emoji, including the magic wand, bubble tea, and bell pepper (these are just some of our favourites!) There are also some fantastic new…
Does your small business need a social media policy?
When you’re setting up your small business, you may have all the usual stuff covered — a logo, a website, your social media — but you may need to also give some consideration to a good social media policy.