When you’re setting up your small business, you may have all the usual stuff covered — a logo, a website, your social media — but you may need to also give some consideration to a good social media policy.
From social media marketing
Choosing the right social media manager for your business
The online marketing industry is booming at the moment. It seems that every week lately there’s a new social media agency popping up here in Hobart. With so many new offerings and fierce competition, it is more important than ever to be wary when choosing who you trust your brand’s online ‘voice’ to. Before you…
How to increase Facebook engagement: 4 easy steps
In these socially-connected times, your brand’s Facebook page is as important as your website. It’s not enough to simply have a basic bare-bones presence on social media, you need to think carefully about the content you’re posting with a view to increase Facebook engagement over time. With Facebook’s newsfeed algorithms constantly changing and evolving, so…
Social media etiquette for business: are you getting it right?
When you’re busy running a business, it can be hard to know whether the posts you’re hurriedly sending out are hitting the mark in terms of social media etiquette.
Measuring social media ROI: get more bang for your buck
How can you ensure that the time, energy, and resources you put into your company’s social media channels is actually paying off? How do you go about measuring social media ROI (or, return on investment)? It does get quite complex if your goals aren’t purely profit or conversion driven – what about if your main…
Running a Facebook competition: what you need to know
So you’ve got a Facebook page for your business, and you’ve got a few loyal fans already. Nice! But how can you boost Facebook fans in your area? One of the easiest low-cost methods is to run a Facebook competition. First, set a goal. What do you want to achieve? Do you want more fans?…