Running a successful business but looking for a further boost? It pays to have a think about how social media can help spread the word further than traditional advertising.
These days, everyone’s using social media. According to the 2017 Sensis Social Media Report, in Australia the percentage of young people using social media (18-29 year olds) is, unsurprisingly, 99%. The older age groups are fast gaining momentum though, with 96% of 30-39 year olds and 86% of 40-49 year olds using online social media regularly.
With those kinds of numbers, it’s essential to have some kind of social media strategy in place for your local business, no matter the size.
So how do you get all these well-connected beings engaged with your services, and how do you harness their powers of persuasion to work for you?
Make sure that your product or service is worth recommending
Run a restaurant? Ensure your dishes look their very best! You’ve no doubt noticed that diners love snapping pictures of their meals, so make sure your offerings look as good as they taste. Social media users love to share and recommend the unusual, unique, and extraordinary, so try and add a little wow-factor. A picture really does say a thousand words, and may well attract a thousand potential customers…
Customer service: go the extra mile
Make sure you go out of your way to accommodate every patron of your business. While it’s true that you can’t be everything to everyone, you can at least make every interaction with your business the very best you can muster. If a customer feels welcomed, listened to, entertained, relaxed, and happy, then they’re bound to share that brilliant experience with their networks, both online and offline.
Don’t stop changing and developing, keep reviewing your services and make tweaks. Again, using the restaurant example: change the menu regularly to entice diners to revisit. Being the first to try a new or unique dish can hold a certain appeal on social media, and the opportunity for social media bragging rights is huge if what you’re offering is special.
Get your customers involved
Don’t just encourage feedback, act on it! You can collect feedback from your customers in many ways, from simply asking how their experience has been at the point-of-transaction, to follow-up emails, or questions raised on social media. Set up a list of regular customers and send offers inviting them to get early access to your services before you unveil them to the public or loyalty discounts, or referral perks. By embracing and involving your biggest supporters, you’ve got a great base of ambassadors who will happily share their experience to their friends.