The first step to getting noticed in your area is making sure you’re using Google My Business correctly. This free business listing tool helps you appear in search results to potential customers and clients nearby, and also is a great way to post essential information such as your opening hours and key services.
Getting started with Google My Business is easy; here’s what you need to know:
Set up your Google My Business account
It’s quick and easy, just taking a few minutes and a few details to get set up and verified. You can add the physical address of your business, website, email addresses, phone numbers, opening hours, key services offered, and there’s also a place for customers to leave reviews. By giving as much information as possible, this helps Google decide whether your business will be the right one for anyone searching for services that match yours.
Use the Google My Business analytics to your advantage
When you’re all set up, Google will begin collecting information about who is clicking on your business listing and how they found you, how many views your listing has attracted, whether people clicked through to your website, and whether they clicked on your number to call. This information can help you tailor your information more effectively.
Keep your Google My Business listing current
This is a really important factor to keep in mind if your business hours, phone number, or address change. Make sure to always keep this information current, or risk losing potential customers.
Upload images to your listing
Using images is a great way to convey without words what your business offers, so make sure you select a variety of attractive photos that show off your business or brand.
Keep an eye on customer reviews
Make sure to check often on reviews left by customers on this listing. It’s a great way to gauge how people are responding to your company, but it’s also vital to respond to any negative reviews with an amicable solution. Remember – these reviews are public, so make sure you know what is being said about you and take action if required.
Use Google My Business posts
There’s an interesting new feature recently added to Google My Business that allows you to add posts to your listing as you would to other social media channels. This is great if you’re running a seasonal campaign or sale, and want another way to promote it.
Using Google My Business is just the first step you should take when setting up your online presence. There are many other free listing directories online that you should also make sure you’re using to display your business details. If you’d like more information on how to get noticed using free online directories, contact us!