It’s a platform you’ll no doubt be familiar with if you’ve shopped online, so is the e-commerce giant Shopify the right platform when you’re starting out launching an online business?
From the smallest kitchen table start-up to big global brands, many of the world’s largest companies use Shopify as their platform to sell items. According to Shopify, over 500,000 businesses are using their system, with over 1,000,000 active users. Even more astounding, they claim that over $40 billion transactions have been made. That’s HUGE.
Here’s seven reasons why we think choosing Shopify will work for your business:
1. It’s easy
Drag and drop your products into the back end of the site, choose a logo and brand look, set prices and add images, and you’re ready to trade! There’s plenty of ready-made store templates to choose from, and you don’t need any technical knowledge to develop a really professional-looking site in minutes. It really is that simple.
2. Payments are fast and seamless
Shopify Payments makes payments simple for both the vendor and the customer, with the ability to accept credit cards, PayPal, and even Apple Pay. It’s secure, and proven safe. The platform also tracks your balance and payments in real-time, sending email alerts when funds have cleared.
3. Mobile optimised content
Each site created on Shopify is fully-responsive, meaning that it looks great on a desktop, tablet, or mobile, making it easy for impulse shoppers who want a quick solution.
4. Easy to use reporting and analytics
All store visitors are tracked and there’s a detailed view of each day’s trading so you can understand the content consumers respond to best.
5. Instagram integration
According to TechCrunch: “Instagram’s shopping feature has been in testing at Shopify throughout 2017, but this most recent expansion will essential open the floodgates to a much broader user population. Instagram’s shopping feature allows tagging of products that are available for sale, and then letting users purchase them directly within the app. Shopify’s integration of Instagram’s shopping experience simplifies the process of getting this set up, especially for Shopify users already selling goods via the commerce provider.”
6. Free educational tutorials
There are loads of free educational tutorials, how-to documents, and case studies of other successful businesses using Shopify online. The team from Shopify also run webinars and are incredibly responsive to support questions, so you’re never alone!
7. Free 14-day trial
Still not convinced? Give Shopify a try for 14 days and get a feel for the platform.
Need help setting up your online business? We’ve had experience with Shopify and can assist you – from complete set-up, to social media marketing tips. Give us a shout for a free e-commerce check-up!