If you run a business, then you may have been tagged in social media posts by people who have either visited your premises or purchased your products. Wonderful! This is a great way to have your brand reach people who are similar to your current customers, especially if the content is positive and appealing — money literally cannot buy this genuine praise online.
So, how can you get more people to share their positive experiences with your brand online, and what can you then do with that content?