When you’re busy running a small business it can be easy to neglect your most important promotional tools, we get it. But there are a few quick changes you can make to your business Instagram profile to really ensure your content is easily discoverable by your potential customers.
When I first visit my clients, what they initially say is they want more followers on social media. While this is a fair objective, it’s also vital to understand that your follower count isn’t the most significant indicator of social media success. ‘Engagement’ is a much more effective measure. Want more followers? Forget the numbers…
Feel like you’re posting photos and no one is seeing them? There’s several ways you can increase your Instagram followers, but it takes time and careful consideration.
Are you a small business owner in Tasmania? You may well have realised that simply having a physical store and relying on word-of-mouth is no longer enough to ensure you’re trading at capacity. Once it was enough to set-up shop, maybe pop an ad in The Mercury, and wait for the residents of Hobart to eventually discover your presence.